• publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
  • creator: Roscoe, A Marvin Sheth, Jagdish N University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
  • contributor: Sheth, Jagdish N. University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
  • Keyword: Market surveys. Marketing research. Public opinion polls.
  • years: February 1974.
  • pages: 19 p. ;
  • download: pdf file